Designers often send me visual ideas for a project.

They know the images may be incomplete, but have potential to evolve into concepts.

And these images often do inspire concepts, headlines, scripts and even better ideas.

This interplay of words and images is an art form at great agencies and design firms.

With today's technology, this doesn't have to take place inside an office, cubicle or conference room.

I encourage my collaborators to email me their images, thoughts--even headlines.

(Some designers and art directors are superb writers.)

USE CASE

A client once sent me a stock illustration of a person whose head was a package.

To communicate technical support, I wrote "Our brains are part of the package."

The agency won an award for the ad. And I was proud to assist in the outpatient procedure.

(footnote)

Someone wrote me recently needing headlines for an Instagram page.

I wrote words that gave voice to the images.

When working with a writer, send your visual ideas. Even if they seem sketchy,

chances are they have potential.