Maybe you’re accustomed to the language and style of websites, brochures and ads. So am I.

But now videos are huge and that calls for a specialist. Why a scriptwriter and not just a writer? Scriptwriters understand how to write for the audio/video format. They are skilled at creating a marriage of words and images that is at once imaginative, informative and entertaining.

Marketing scripts follow a structure that goes something like this.

A bold statement to grab attention and inspire interest in what follows.
It is likely a problem to be solved. Why it is a problem. How it impacts people.
A bridge that introduces a solution. Names the solution.
Explains how it works. And delivers advantages and benefits.
Outcome: The results one may expect from the solution.
A closing thought that harks back to the beginning of the script

On a personal note, I have written approximately 40 approved technology scripts since 2012. If you have a story to tell, now you have found a writer.