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Miller McMillan Copywriting

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You won't see many promotions this well conceived.

August 5, 2016

Nordstrom hits a home run with their promotional theme line. They have captured a phrase from culture and given it an inspired new twist. 

← The English language, where the rules can be unruly.Make no mistake. Proofing protects the brand. →

Miller's Posts

Featured
November 22, 2025
November 22, 2025
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November 22, 2025
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May 1, 2023
How to write to an upscale audience.
May 1, 2023
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May 1, 2023
July 1, 2022
Do you need a hyphen? What would Darwin say?
July 1, 2022
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July 1, 2022
May 7, 2022
New ways of reading call for new ways of writing
May 7, 2022
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May 7, 2022
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February 24, 2022
Call to action with humor and benefit. Need I say more?
February 24, 2022
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February 24, 2022
November 17, 2021
Avoiding overused expressions is intelligent
November 17, 2021
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November 17, 2021
November 17, 2021
Why search results are only half the journey
November 17, 2021
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November 17, 2021
June 25, 2021
The best way to launch a project (and it's not a monolog)
June 25, 2021
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June 25, 2021
May 3, 2021
So what exactly is UX and why should you care?
May 3, 2021
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May 3, 2021
April 12, 2021
Can verbal drive visual, and when does this work?
April 12, 2021
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April 12, 2021