One of the first things I learned about advertising was too look at things from the audience perspective write with the language of 'you.'

Naturally, there are places where 'we' is appropriate. But 'we' is only the messenger. 'You' is the recipient.

(example)

You work in a hectic environment where time is precious and deadlines do not forgive. You want projects to proceed quickly and smoothly. If you could eliminate glitches in the workflow, would that make your life easier?

(compare) We provide products and solutions that make life easier for our customers. We are committed to eliminating glitches that waste time and energy. After all, that's our job.

This second version might be great as a mission statement or internal memo. But if your attention started to wander after just three sentences, that's because it's too much about 'we' and not enough about 'you.'