The exclamation mark is back. But what's all the excitement?

The exclamation mark at the end of a sentence or almost any phrase is very popular now. You may be tempted to add this note of excitement and enthusiasm in greetings (Hi Mary!) and in practically any sentence or phrase you write. I experience this pressure myself and sometimes yield to it. It's as though a simple period means I'm bored or lacking passion about the subject.

The reality is that when every statement has an exclamation mark, real emotion is questionable. Better to use words and ideas to convey enthusiasm, excitement and passion.

Why are we seeing so many exclamation marks in emails? Is everybody taking amphetamines now? I’m not sure where this herd mentality came from. Maybe I need to drink more coffee.

Next, read about the alliance of words and images to create something much more powerful.